So this post is part informational and part test.

I noticed a certain poor quality website was ranking for my client’s brand name and because this particular website was new to me, I looked into why this was happening. The site in question had no inbound links and from what I can tell, no social mentions.

There is simply my client’s brand name in their meta keywords. Nothing in the title tag, nothing in the copy or the meta description etc etc…

And I have it on good authority from a colleague that an ex-Goog told him that meta keywords have always been a ranking factor.

So yeah, pretty sure many will have tried before but this post will include some Googlewack –esque meta keywords. I may even throw some in the meta description, you never know, if I throw enough shit at the wall, some might stick.

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I know what you’re thinking, there’s just not enough cats on the internet!

And yeah, the world is missing out on photos of cats who look like famous people, I know.

Well if you an enthusiast on SEO then Christmas has come early my friend.

I introduce ‘Cats Who Look Like People from the SEO Industry’.

So these guys are some authority figures in the industry that I follow on twitter. I tried to cover off everyone but there just weren’t enough people who looked like cats. What the f*ck is wrong with you guys?

DISCLAIMER: I am not a fan of cats, in fact I dislike cats something chronic. And during the making of this post, I saw cats every-bloody-where, In my fake-marble bench top, in shadows, in the carpet, you get the picture.

 

Matt McGee

Matt McGee

Matt McGee Cat

Meow McGee

 

Lord Manley

Lord Manley

Lord Manley Cat

Lord Meowley

 

Matt Cutts

Matt Cutts

Matt Cutts Cat

Matt Catts

Sorry, this one is a bit of a cheat as apparently this is Matt Cutts dressed as a cat

Patrick Altoft

Patrick Altoft

Patrick Altoft Cat

Purrrtick Altoft

 

Tadeusz Szewczyk

Tadeusz Szewczyk

Tabbyeusz Szewczyk

Tabbyeusz Szewczyk

 

Samuelo Crocker

Samuel Crocker

Sameaow Crocker

Sameaow Crocker

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Ignorance is unforgivable by people who abuse their position of authority.

I understand sometimes mistakes are made but the articles I have read recently have show clear ignorance and quite despicable.

Danny Sullivan writes a great article tearing apart the paper released by US Senate’s Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights. I don’t need to ad anything to Danny’s article – so I won’t.

One piece of ignorant journalism I read yesterday by Foxnews.com titled “Google and Others Embrace Vile Attack on Santorum”. I won’t link to it for reasons that will become obvious later in the post.

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First of all, this post has been a long time coming. I originally began this post some months ago when my employer was still Branded3, a super awesome digital agency based in Leeds, UK. On the 15th August (yes, it’s that late) I joined super awesome digital agency Reprise Media as an SEO consultant based in their Melbourne office. So now I look back and reflect on the great time I had within the past two years with Branded3.

In my time there I saw our SEO team triple in size. It is a great agency with sound ethics and an ambitious outlook; in fact the company has expanded so rapidly not even the internet has been able to cope (a little internal joke there guys).

Branded3 owes it all to the positive, imaginative and motivated mentality of each and every individual sat in their crowded Aberford office. It is not often you work in an environment where every employee shares the same view of the determined leadership figures at the helm.

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In a recent post about Mega Site Link Meta Descriptions Character Length I pretty much stated that the character length for the new mega site link was 34 characters.

This came from thorough research into a large number of brand search terms. I then implemented this strategy to one of my financial clients here at  Reprise Media.

Unfortunately my method did no work entirely as it should have. The last word within the 34 characters of my optimised meta description was missed from three of the six mega site link.

This suggests that Google grants a larger number of characters to be shown depending on the website/brand. I am not insinuating that they are biased in any way just that the influencing factor in what is showed in the meta description is not chartacter length.

If it isn’t character length then I am unsure what it could be…answers on a postcard please!

To be safe, I would stick to 30 characters.

 

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